AI-native product studio

From idea to working product.

Product leadership and AI-native development, from diagnosis to a working MVP. Defined scope, and you talk straight to the person building it.

Start a project → See the work

Experience built at

Emma SleepTUI GroupPlay2LearnSkillcore

Services

Four ways to work together.

Product Direction

I take over an initiative's direction for a set period: vision, priority and cadence.

→ 02

AI-native Build

From zero to a working MVP, with AI as a multiplier. The EditalPro method, end to end.

→ 03

Audit & Strategy

A short, surgical sprint: audit, risks and an actionable roadmap that fits your team.

→ 04

Data Setup

Stop deciding in the dark: GA4, GTM, BigQuery and a live dashboard within two weeks.

→

Selected work

Products built from zero.

EditalPro

Solo build

Public tender monitoring SaaS, built end to end.

Quantua

Co-founder

AI-native financial intelligence for BPOs and advisory firms: the monthly diagnosis ready for the partner to review and sign.

Recommendations

People I've worked with.

See on LinkedIn →

“

His guidance was a turning point. Rafael doesn't just share knowledge: he 'seniorizes' everyone around him.

AS Andréia de Oliveira SantosGroup Product Manager · Grupo Barigui

“

Mentoring with Rafael was key to understanding what many POs don't: a product needs to tell a story. Beyond his absurd depth of knowledge in tech and product, he knows how to guide and exchange knowledge. Highly recommend!

PT Pedro TrevisanChief Executive Officer · GlobalD

“

Rafa was a true mentor and an inspirational leader, with deep knowledge to build a full team from scratch. Rafa made me the PO I am today.

DF David FerreiraProduct Owner · TUI

“

One of the most inspiring people I've worked with, and the best guy to explain digital complexity even to your grandma.

CR Carina ReinischHead of E-commerce · Dertour

“

An inspiring leader always ahead, building space for the team to grow, fail and learn. I became a better professional under Rafael's leadership.

PF Pedro MC FernandesProduct Designer · Percona

“

For sure Rafael is one of the best professionals I've ever worked with: data-driven, with a great background in marketing and analytics, and trustworthy.

JB Jorge Luiz M. BuczekM&A & Fundraising · Valoo

“

Rafael did an outstanding job owning Product at MalaPronta. A technical and creative mind with a hard commercial nose.

JW Jesper With-FogstrupChief Executive Officer · Moneypenny

I'm Rafael Vieira. Portuguese-Brazilian, based in Curitiba, with fifteen years of digital product across Brazil and Europe.

The full story →

Articles

Got a product to get off the ground?

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