Hi, I'm Rafael.
Fifteen years of digital product across Brazil and Europe. Today, a one-person AI-native studio.
I've worked in digital product for fifteen years. My career started in Brazil and most of it was spent in Europe, living between Portugal and Germany.
I was Head of Product at Emma Sleep, the world's largest direct-to-consumer sleep company, directing product across 28 countries. Then I was Head of Product at TUI Group, directing initiatives across three European markets for the world's largest travel group.
I came back to Brazil and today I direct AI-native product initiatives.
Product Domo is my company. It's an AI-native product studio: a single person (me), with well-designed AI as a multiplier tool, offering senior product direction in project format.
Why studio, and not consultancy or agency? Because I want to escape the consultant-selling-hours model and the agency-selling-squad model. Each Product Domo engagement has defined scope, timeline and deliverable.
I don't sell advice. I sell product.
In my spare time, I write the Health Pulse newsletter, on AI applied to healthtech. I also built EditalPro, a public tender monitoring SaaS, made end-to-end by me.
I co-founded Play2Learn, an AI-native gamification and e-learning platform for enterprise clients.
I'm a Portuguese-Brazilian citizen, based in Curitiba. I work remotely for clients in Europe and the Americas.
If you want to chat, write to me here. If you want to see what I've done, check out the portfolio.